Author Archives: Clementine Foster

Clementine Foster

About Clementine Foster

Clementine Foster is a Marketing Associate at Atheneum Partners. She has a Bachelor’s in International Business from Leeds Business School and a Bachelor’s in Marketing from Ecole de Commerce Européenne, Bordeaux.

Atheneum Expert Newsletter – Q4 2013

Atheneum Launches New Website, Product Store & Expert Features 

Atheneum has introduced a new website that is fully integrated with its Atheneum Expert Platform. Beyond the refreshed logo, look and service presentation, Atheneum has also opened a product store holding a large selection of expert-backed market reports, transcripts and surveys.  Continue reading

The Food Industry: Embracing Technology

In recent times, the food industry has been hit by international scandals and issues that have rocked it. Whether it’s the horse meat scandal, growing worries over the origin of ingredients, increasing obesity and diabetes rates due to high levels of sugars and fats in food and beverages, or even the realization that not all nations can feed themselves sufficiently, consumers are now looking to better understand their food consumption. Continue reading

Online Grocery Shopping vs. Physical Stores

In recent years, online shopping has grown significantly, with customers now used to buying travel, clothes, books, DVDs and other goods online thanks to their PC, tablet or Smartphone. It is estimated that the global market for e-commerce in 2012 was $4.2 trillion – an impressive figure that is growing every year. Now slowly, consumers are turning to other digital shopping categories such as groceries in a quest to save time and effort.   Continue reading

The Apparel Market Welcomes the Breakthrough for Test Tube Meat

At the beginning of the month, the first lab-grown burger was cooked and eaten on live television in London. This pioneering food source received strong media coverage and a warm welcome from food tasters, scientists and the general public as it is thought this could be the answer to the growing global demand in meat (expected to increase 73% by 2050 ). Furthermore, “cultured” meat does not involve the harm or slaughtering of animals, so it is considered a more ethical and sustainable solution. However surprisingly, players from another industry have their eye on the test tube trend. Continue reading

The Growing Practice of Online Reputation Management

What is Reputation Management?

In a world that revolves increasingly around the internet, most people and companies will have online profiles, whether they are on professional networks (such as LinkedIn, Viadeo) or social networks (Facebook, G+), and write their own blogs or have their own website. Everything we post, from articles and opinions, to photos and videos, is forging an online “reputation”. Continue reading

Pop-Up Stores: Changing the Face of Retail?

In 2010, Procter & Gamble opened a pop-up store in Manhattan that attracted over 14,000 visits in ten days from curious customers. The success of this model has led to pop-up stores being viewed more and more as a way of advertising in a more interactive way than what television or print can offer. Continue reading

Will “Staycationing” Boost the British Economy?

With summer fast approaching, many Britons would normally be scanning the Internet searching for last minute deals on holiday packages and vacations in the sun. However, this year more than ever, it appears that as many as two thirds of British families will be vacationing in the United Kingdom.

“Staycation” is a buzz word that first made its appearance in 2009 shortly after the financial crisis weakened the economy, as well as the population’s morale. A combination of the words “stay” and “vacation”, it describes the trend towards taking holidays in your country of origin. Continue reading

Food Scandals: Changing the Face of the Food Retail Industry?

Pink slime in the United States, horse meat in beef products in Europe, fake eggs in China: 2012 was not short on global food scandals, which shook the food and retail industry. With growing uncertainty and distrust towards large multinationals, could increasing awareness about the origins of what we eat change the face of the food retail industry? Continue reading

Chocolate: The Recession-Proof Good

When looking at the global chocolate market, one could comment that it is a recession-proof commerce. Despite the troubled state of the global economy, the market for chocolate is still growing steadily, leading to the conclusion that chocolate is a small, affordable luxury which people still choose to indulge in.

The global chocolate market is dominated by five large multinationals Continue reading

E-Readers: Transforming the Publishing Industry

Ernest Hemingway once said that “There is no friend as loyal as a book.”, and yet from recent figures it seems that our loyalty towards them is rapidly decreasing. According to IHS iSupply, book publishing is currently in a period of long-term decline, with a predicted decrease in the sales of paper books of 5% from 2010 to 2014.[1] Continue reading